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Business Health Assessment

20 questions across Foundation, Finances, Marketing, Operations, and Growth. Get a scored analysis and personalised recommendations for your business.

Tool 07

Business Health Assessment

20 questions across 5 key areas — Foundation, Finances, Marketing, Operations, and Growth. Answer honestly for an accurate picture of where your business stands today.

1. Is your business legally registered (LLC, S-Corp, or C-Corp)?

Yes, fully registered with a separate EIN Partially set up / in progress No, still operating as a sole proprietor

2. Do you have a dedicated business bank account?

Yes, completely separate from personal finances I mix personal and business sometimes No separate account

3. Do you have a written business plan or clear strategy?

Yes, documented and regularly reviewed Informal plan — mostly in my head No defined plan

4. How would you describe your current monthly revenue consistency?

Consistent and growing month over month Inconsistent but generally positive Very unpredictable or minimal

5. Do you track your business income and expenses monthly?

Yes, with accounting software or a bookkeeper Manually and inconsistently I don't actively track

6. Does your business have a profit margin you are satisfied with?

Yes — I know my margins and they're healthy I'm breaking even or unsure of my margins Operating at a loss most months

7. How do customers primarily find your business?

Multiple channels — social, SEO, referrals, ads One or two channels consistently Mostly word of mouth only

8. Do you have a clear, consistent brand identity (logo, colors, message)?

Yes, fully developed and consistent across platforms Partially developed — still inconsistent No defined brand identity

9. Do you have an active, professional website?

Yes, professional, updated, and generating leads Yes but outdated or not actively used No website

10. How would you rate your customer retention rate?

High — most clients return or refer others Moderate — some repeat business Low — mostly one-time transactions

11. Do you have documented systems and processes for how work gets done?

Yes, SOPs and workflows are documented Partially — some things are documented No — everything is in my head

12. How do you handle customer service and follow-up?

Systematised — automated and consistent follow-up Mostly manual but consistent Reactive — only when customers reach out

13. Do you have team members or contractors, or are you solo?

Team in place — I have help and am building to scale Some help but mostly solo Completely solo — doing everything myself

14. Do you have business insurance?

Yes, appropriate coverage in place Looking into it but not yet in place No insurance

15. Do you set quarterly or annual revenue goals?

Yes, with clear action plans to achieve them I set goals but don't always follow a plan I operate without set goals

16. How is your business credit profile?

Strong — established with multiple tradelines Building — some accounts established No business credit established

17. Do you have an emergency or operating reserve fund?

Yes, 3+ months of operating expenses saved Partial reserve — less than 3 months No reserve fund

18. How often do you invest in your own business education?

Regularly — coaching, courses, masterminds Occasionally when I can afford it Rarely or never

19. Do you have multiple revenue streams or products/services?

Yes — 3 or more revenue streams Two revenue streams Single revenue stream only

20. If you had to step away for 30 days, would your business survive?

Yes — systems and team handle operations Partially — some things would fall apart No — everything depends on me personally

Your Business Health Score

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